I might just click that ad myself if I saw that on CMC just for them having the word Steem. I would immediately think its a project of a witness here in Steem.
We appreciate your heads up. I agree that Steemgo just used the word Steem to bring in familliarity. Lots of scammy ICOs lately. Thanks for letting us know.
It is possible. Overall be wary and pace things as opposed to rush them