This updated White Paper has come at the right time when we hat hit records with the Blocktivity.info stats .
I have skimmed through the whitepaper and it seems very simplified for even a non crypto person! Kudos for that.
This part below will be of help in my explanations going further of how Steem is distributed!
There are two ways people can get involved with a crypto-currency community: they can buy in, or they can work in.
In both cases users are adding value to the currency, however, the vast majority of people have more free time than they do spare cash
Page 11 of White Paper