Developers are important but it's also an ecosystem. If you only focus on developers and not on the users then you have problems retaining users. If you only focus on developers and not the gamers then the how do grow the ecosystem?
I don't think it has to be either or. I think why not support both? Why not set aside some time and effort to find and implement ways to drive demand to hold the Steem token or Steem Power?
No doubt , they should invest more in user acquisition via marketing opportunities and more for user retention.