Been Steeming for a few weeks now and it definitely works for me. Not in terms of money, since my audience is still a lot too small, although I did grow from like 10 to 60 followers in 1 week or so.
Most posts where about beer so far. But I did write a post about some failures in my life after I read some inspirational thing. I would probably never do a post like that on any main social network. If you are curious to read:
https://steemit.com/inspiration/@davenumero6/what-i-got-when-i-didn-t-follow-my-vision
That's amazing 10 to 60 in a week is a great sign your readers like the content! I will definitely check out your post :). Thank you for sharing it!