but we need it to be big everywhere
In the long run yes, but in the medium/short term I don't agree. If we can take off in one single economy, such that Steem is the basis of a full circular economy even in just a small area, that is a fantastic foundation to expand upon. It's stuff like that which brings real stability to a currency (people needing it for day to day use).
Growing in one country is good for now. Its interesting to watch how the web stats change over time. We need active communities around the world getting the word out