Not really sure about the States, but I know this project is based in Canada and they have quite different regulation there. Maybe that's why it is able to start up in the first place? I think any crypto project has the potential to face strict regulation, as that is the direction crypto is headed, but that's just how it is these days I guess. I think any way we can use to spread the word and potentially reach mass adoption is a good thing in the long run.
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