Whilst I agree his post is very interesting, wouldn't FBCoin (as it would be called :p) defeat the object of FB's $500 billion dollar value? Either they would be sharing out their profit, or giving their users crumbs. The former makes no financial sense, the latter would almost be insulting to users.
If it did happen, I can't see it being on the Steem blockchain, as they would directly promote the (only) competition that long-term could challenge financially centralized social media platforms.
Steem will just go to $100 by next year regardless imo.
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$100? I see you are not very optimistic?