Or, fees in terms of airdropping millions of coins to attract Coinbase users (earn.coinbase.com). EOS/Steller provides up to $50 in coins through earn project. Airdropping to coinbase users help coinbase's business. It can help STINC/Steem too. However, I have doubt of STINC's management's capacity to think about such endeavor..
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I think if they think it will benefit them, which it will, they will try to make it happen. I have confirmed they have reached out to them several times, but never got a reason why it hasn't gotten to the point of listing yet.