Probably it's about time that crypto-entrepreneurs start taking the business-first apporach
Envision something that can work, is desirable and MONETIZABLE .. then decided if using blockchain is the best option .. lastly figure how can an in-system token enhance and forward the entire business ..
Instead of creating another altcoin/blockchain .. then think of what can done with it .. and creating all the fluff to perk it up like some digital snake oil ..