ASAIK from here, at the moment promotinal cost of an article isn't been used to rank it on /trending page. IMHO it should be changed, otherwise it doesn't make sense to spend money on such 'promotion'.
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Agreed!
It can pay off to promote, but there is definite risk of spending money to promote without any return.
What's interesting about it is a $40 promotion could lead to hundreds of dollars worth of upvotes, while a $1,000 promotion might only get a few cents to a few dollars. It all comes down to getting enough eyes to see the right type of content (know the trends!!!).