I used to be a big fan of marketing steem and making it more investor-friendly, but we have proven to not be ready for that yet. We have 1.2 million user accounts, but only a small community of 40k daily active users (probably less, if you deduct bots and autovoters), who contribute every day regardless of the price of steem.
I think we need to figure out the future path for steem first, implement the necessary changes and then try the marketing/aiming for investors again.
A low steem price may feel bad now (especially now that we have tasted blood when it climbed to 8.5$) but it does not matter much as this drop is temporary. All that matters is that we get our shit together before bitcoin is ready to moon again. We could easily make top 10, if we think about and implement changes now. Our time is running out. We don't know if the next bull run is weeks away or still 12 months away.