This is the Facebook killer, no doubts.
But hodl on Steem is not the best choice, better powering up, the total supply of Steem doubles every year, so the price of Steem will constantly be low and never reach huge numbers.
The SP though, remains the same, so hodling on SP is the best choice in any case considering that network payments are strictly connected to it.
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While Steem originally inflated at 100%, as of December 2016 is now is around 9% as explained in the updated bluepaper at https://steem.io/steem-bluepaper.pdf.
You should have seen my face when I loaded up 30,000+ Steem in my account expecting the 100% inflation in May 2017 only to realize it was way lower! I almost powered down and sold it all without telling anyone!