Most of the users in this space are interested in token speculation vs use of underlying technology. Steem is one of the few blockchains where we actually use the blockchain daily. However, we're lagging compared to other top projects for various reasons. Hardly anyone talks about Steem/STEEM outside of Steem apps and hence the sentence.
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Indeed, the key might be to entice more developers to develop on the Steem blockchain.
I'm especially thinking about game developers.
More games and more gambling could attract more users, who themselves would buy more Steem to continue playing / gambling.