Did it not feel real when ned doxxed you?
It's all fun and games for me, if have next to nothing in terms of steem stake. But for others, where a serious part of their capital is invested in this, it is real. You can ridiculize them for that and you might be right. But you could develop a genuine interest in your fellow steem community member...
...aw fuck it, who am I kidding. You do you, man.