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I am not sure. Is that what is going on do you think?

I think so. Plus the fact that there are so many ICO's many without a real marketing plan.
The "mass market" is yet to hit cryptos. Still in infancy stages IMHO

To me the BIG crypto (to replace BTC) will be a gold backed coin (1oz=1coin) when that is developed / announced, the mass market will follow.

In the mean time BTC will get hammered by the bankers (lots of media $$) as they are scared of BTC, since they don't / can't control it.

But wouldn't a gold backed coin be the same as a gold etf? There are physical etfs out there already.

In a way I would agree. But gold EFT's are not "common place" in a BTC style.
A gold backed crypto would be stable, reliable. ie a good basis for trade for goods. Not so great for currency speculation - which is a good thing IMHO