Reason for bad price is super simple.
Big Investors dont know what Steem is. Most think is only some Content Platform.
They dont know about SMT / Steem Engine / Dapps / SPS /Tribes / Keychain and all this cool shit we have and we get.
Most think Steem = Steemit .....
Bitcoin is for them more easy to understand " storred value".
Is like first Social Media Stocks, they all sucks at the start.
I think some really good, professional and short Content for Investors " what Steem is" bring them in.
Information should not be like " everyday you go on Steem you see some new Shit" :D
I think the best would be something like Coinbase earn with soem Videos they get a Free account and some delegation/ Steem if they do it right.
So teaching is way more easy.