I'm not sure how crucial anonimity is in a world where *99% of digital money transactions (by numbers, not volume) are not anonymous.
I do agree however that marketing is key here.
*I made that number up.
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Digital money transactions have not been anonymous because the average person hasn't had the ability to transact anonymously. Crypto currency changes that. There is now a new benchmark that has been set, now that other cryptos offer the function of anonymity, why would you choose something that doesn't give you that ability. That is just my opinion, I am not sure if people who know less about crypto would even care, but within the community it seems to be very important.