As you said in the post, this directive is going to create some disruptions of the current way copyrighted materials are distributed online. I'm pretty sure the big social media companies will protest because there's no way they can create filters so reliable to discern between copyrighted and not copyrighted.
At the same time such filters come with another downside. One more pretext to know everything about each user.
Blockchain can be an interesting alternative to distribute and keep track of copyrighted materials.
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The disruption is good. Blockchain technology is going to raise a lot more social questions than all of the protests put together I think.