I agree the value goes beyond seven days. The blog is a body of work, a portfolio, a diary, all that brain exercise organized in one place. Not necessarily monetary value, but a lot of value in intellectal property and beauty. That's how I see mine anyway. And there's something a little appealing about the challenge of getting seen. It's an on-going game. If I get a little more than usual I think to myself Oooo, an extra point.
I see it this way too. it is an expression of me over time. Not just a snapshot.
Best game I have ever played :)