Hey, @shaidon.
I'm glad you found it timely. :) I certainly hope that you're right about everyone wanting to see a return on our investment, too.
It's been kind of interesting to see the back and forth over the last two years. We'll probably see a lot more of it before we see consensus, but maybe that's not such a bad thing, either.
I think it’s better to sort this stuff out now before there is a massive push for mass adoption.