There are few old, but still worth reading posts about that matter:
A Full Steemit User's Guide to Steem Witnesses
Steemitguide: What Exactly is a STEEM Witness and why every User should Vote!
What Are Steem Witnesses And Why You Should Support Them!
Witness Voting Guide
@pfunk's
@steemitguide's
@teamsteem's
@timcliff's
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I'm new here and I am grateful that many people here are so helpful in spreading knowledge. Thanks for the links.