I agree with you. In the 90s, all a company had to do was add ".com" to its name and it was rewarded with a lofty valuation, but eventually, most of the companies failed. Nonetheless, the internet itself not only survived, but transformed the world's economy and how business was done. Some companies like Amazon survived the meltdown and emerged stronger than ever.
The companies that truly put blockchain technology to use in a way that harnesses its strengths and adds value will be long-term winners. I think Overstock.com's CEO gets that and is appropriately positioning his company.
Disclosure: Long OSTK
Interesting news! Thank you for sharing.