My real concern with corporate and MSM attention to STEEM and particularly to Steemit, is how they can manipulate so many things by simply buying lots of SP. Their ability to do that outpaces what any individual can do. We may find ourselves in a situation where the whales need to ban together to actively resist even a single corporations dominance of the platform. We've had difficulty responding effectively to individuals with a fraction of the SP a corporation could direct if they saw a reason to either use the platform to promote their own agenda or simply destroy the platform to continue with their current dominance.
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Ideally they could do that. But there are many people involved and it's not like they are that smart when it comes to new tech. Many actually look forward to a new system.