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Also ..a little bit of communication from him can easily avoid any such sepculation..

Example :
Glad to annunce our partnership with xyz company for abc project and i welcome their @account on Steemit...

I agree with this as well. I do think they are trying harder.

yes, communication has improved but certain critical things still need to addressed.

  1. Official timeline for SMT milestones.
  2. Any partnerships with outside firms to either co-develop or co-launch SMTs

I think it would benefit them, but I don't think they HAVE to address it. :)

True , they don't HAVE to do any of it , it's mostly best practice stuff...