Okay now this is a funny one. Not trying to judge or anything though, but I think the idea behind the coin doesn't appear so viable in my opinion. And this has nothing to do with the kind of industry it deals with, but the idea of rewarding people for consuming content they already consume of their own accord. I don't see how they add to the system nor make it more valuable.
However, I think I might be talking myopic because I haven't really read the whitepaper. I'm sure the creators of this such coin would have reasoned in this direction before going ahead to still implement it.
After all, Steem is one such revolution- paying people for their content which was already free somewhere else
"However, I think I might be talking myopic because I haven't really read the whitepaper."
I mostly agree with you, and have read the majority of the white paper. It's not a highly-technical paper at all. They mostly just sell you on the idea (I'm not sold on monetary viability), then tell you about distribution. I do like their distribution model, since anything not pure-ICO is interesting and potentially distributes more widely.