I've been thinking a lot about that issue. I think trending can be engineered to some extent. That is, a concerted effort by a group of voters to put exceptional posts there. No exceptional posts? Well then we've got to start out with ones that are just good. If there were a couple of these high magnitude composite votes every day on content (steem agnostic content in particular), I believe over time the quality bar would raise itself, because people could see what is possible, and know if they exceed the effort currently presented, they have a good chance of getting a similar result. Right now we are failing as a community to set apart the great posts when they come, and from a voting perspective they are indistinguishable from from "the ugliest and dumbest posts on the platform" as you said. I think that is influencing morale when it comes to effort.
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