Haven't you heard the phrase, "any press is good press". He has that down to a "T".
He keeps his name and Tron in the press very well and that is what matters in crypto.
That being said I do agree that the communication around the steemit acquisition has been pretty terrible. Hopefully that changes in the days and weeks to come as we get more clarity on things.
Overall though, I still think he does a great job of keeping his project in the headlines which is very important in a speculative driven market.