In that case, they are still earning good money from advertisers and if steem takes off users likely explodes as well, which would in turn make ad revenue greater, which would in turn attract more influencers. It could all feed on itself. Steem taking off wouldn't be a negative even if influencers are relying on ad revenue.
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Yes, it probably better than going with the current system. But what do you think in general to seperate the Steem Reward Pool from the Application Steemit.com?
I think long term this will be the better solution.
It probably would be yes. It would also help to differentiate steemit.com from steem the blockchain.