Haha coz Steemit is still a free-for-all website (or Steem in general without the segmentations at the moment). I've not been looking at the ICO landscape. Seems like it's still going if the ads are still going..
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Interestingly, when we consumers start paying for content, this will provide a business model for any content and service provider. I for one, am subscribed to a independent news agency; Their subscription fee gives me NO ADs + independent research not pushed by advertisers, or hold back by advertisers. Within a year they were able to gain about 60.000 paid members, all Dutch since the content is in Dutch language. 60.000 from a population of 17m is quite a bit. This tells me when done right, people are willing to pay for good and quality content. The blockchain and the money a blockchain creates is another way to finance; However I give it another decade to become more mature.
What is also an interesting development, but still not rolled out in to many sectors is the VRM model: the consumer indicates what he/she wants, and the producer/seller can make their offers. When we deploy this for everything we as consumers want to buy, advertisement as an art/task could be completely abandoned. What a nice world would that be!?