They are already popular, some of them.
While others, seem to be Socket Puppet bots run by some whales for exploiting the system to reap and drain rewards, curations, and payouts to themselves by using deceptive and manipulative tactics to siphon the daily-pool wealth into their pockets. This is a serious issue that is perverting the platform for all the regular honest people. Please read that post. Over 400 upvotes with 0 payout because there seems to be a clic of greedy corrupted whales who don't want this information getting out. Money has degenerated them.