I went around asking everyone at the Meetup about collaborating to produce good content; they were more interested in promoting their bot and getting more members to sign up. I was disappointed as I am a photographer and content creator.
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Well, I do think it will get sorted out with communities and SMTs. We are totally in the building phase right now.
When the tools are built and the communities are there, the demand will change and the communities will need content creators to fill them.
At least that is what I telll myself.