Since I am still really new to Steemit, I have come to see that great content does exist here. I have also seen that there is a game to play, just like all social media channels. The game is the unfortunate consequence in how to gain popularity. I wish it were not so.
If you look online, there are lots of write-ups, videos, etc. to game the system without providing much back to the community. Like you, I have seen users who put out bad content get descent payouts. Like you, I have seen good content have trouble getting in front of the write audience.
The ecosystem demands that you play the game, but good content is what will make you stand out eventually. At least that is my hope.
I don't think it matters what the whale says. Eventually we all have to come to terms with that which we contribute. The upvotes and even the money are not the only satisfying aspects to creating good content. For me it is some of the genuine comments left that matter a great deal.