I've been waving the 50/50 banner since self upvoting became a hot topic 4 months ago.
I'd lean more toward a 10 minute rule, but otherwise; I agree with every word.
People expect a return on their investment.
They can get it upvoting great posts from others or crap from themselves.
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5 or 10 minutes is certainly subject to debate. I'm a fast reader and I tend to know what I like quickly, so it's just my personal preference.
I can see authors hesitant to post longer pieces, knowing that their readers, (once decided the piece deserves some love), might be rushing through the rest in order to upvote early.
Shorter posts may be an unintended consequence.
I don't think someone's liking to avoid voting on a post just because it's long. But I suppose it could result in authors breaking up such posts into multiple posts to maximize rewards. I've done that once or twice myself, just because I didn't want to spend but so much time writing one post and wrote up the remainder later as "part 2".