It's entry-level crypto for the layman.
Account names are names.
Savings account, powerdown period and account recovery as security features.
Troll discouragement built in, attracts the best type of people.
Encouraging others with tips is great for one's mental health.
Rapid block times, fee-free transactions.
Choice of condensers.
Stable hedge. Take gains off the table with SBDs instead of moving to an exchange or bank.
Steemmonsters. (Another great hedge)
DPOS is more decentralised than having a handful of mining pools. (Every phone call between China and Iceland could be collusion to 51% attack bitcoin)
Airdrops without contentious hardforks deliver the best of both worlds.
Proxy witness voting.
@aggroed and @yabapmatt have commissioned a metamask style browser extension to keep keys off the net.