Indeed when I heard Kodak issuing their own token I had the same reaction of bleh.
It's exactly how Nokia and Blackberry behaved during the advent of smartphones and they did not adapt early and when they did it was far too late with Apple and Samsung and other android phones already had Lion share of the market.
Same with governments and bankers trying to stop the winds of change by creating their own Cryptocurrency and tokens and centralization. I already sold all my Ripple and is a believer of the decentralized model of the block chain.
Although we have a different opinion on Facebook and Steemit as I believe that Steemit will do better than Facebook because of all different applications being created for it in the same blockchain of rewards.
I like the analogy of Reddit being a Bicycle and Steemit is a Ferrari that it will not be too long that we show that we are faster, better and more powerful than Reddit.
In the end there will be a planet Steemit gifteconomy going on .
Yes I think that Steemit will close the gap quickly on Reddit. In the end, Reddit has little to offer. Facebook is more formidable thought.
That said, my point with Facebook was at the moment. I do not know what the future holds and someone might develop an app on here that has many of the features of FB.....
Until then, FB isnt really on the radar....in fact, a write by the developers I read from the Spring talked about Reddit when they are discussing the communities idea.
Thus, I think that is the target...for now.