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The potential impact is huge. At the moment we are witnessing very low quality content reaching the top of the trending page. This is happening because there is very little risk involved. Payments for advertising are being returned on payout. This is then used to buy more upvotes for more low quality posts.

For Steem to thrive as a social media platform, the content on the trending page needs to be supported by the community. This will then encourage more people to join the Steem community.