I think you hit it right on the head! After listening to a day of criticisms of Steem, I haven't yet heard anything other than a lack of faith based on what we've experienced with bitcoin and other crypto-currencies. But this is different. The value of the content, the integrity of those who post and the broad appeal of the topics to instruct people on the truth without censorship may be the the thing that most can't even grasp the power of yet. I tend to believe it's allot more powerful than people even can imagine. When people have been lied to and deceived for so long, will they notice what truth and integrity looks like? I'm betting they will. And when that happens it may be a shift like we've never seen before.
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Yeah I think the value-based content is something very new that has broad appeal, but all the other aspects: money, anti-censorship blockchain and community are all foundations you can build a society around.