There are a lot of cryptocurrencies to choose from. We are up over 100% and the next closest, per https://coinmarketcap.com/ are only up in the +30% range. Not sure the discrepancy supports the theory people are just looking to park money somewhere. Steem has had over $3 million in volume in the last day.
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I know it has a lot to do with being able to trade with both Bitcoin and Ethereum. Steemit has been around for a long time and is very undervalued at the moment. It's for sure a safe place to store your value.