Not only the big payouts, but at least some support, votes and comments. If the price reverse the technical analysis will be more bullish and i believe many more people are going to up vote it as they like to hear that their investment is going up.
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Psychology does play a massive role in... well most things really but especially money, religion and marketing.
Consistency and platform research will get you where you want to be (https://steemit.com/steemit/@scrawl/the-best-time-to-post-on-steemit) I found this post by scrawl to be very informative.