The low hanging fruit is a combination of (A) marketing assets (graphics that can be used on websites, social media, etc) to support existing channels, (B) informational materials (explaining misunderstood features/benefits of Steem), and (C) widely distributed Press Releases that are pushed to outside media outlets (to pump up exposure).
I think that those are the easiest things to start with. After we get our feet wet, we can move to more ambitious objectives. Goals that require strategic planning, profiling, and conversion analysis. Campaigns with specific expectations and a clear ROI.
But I’m not worried about that yet.
Right now, I just want to get the ball rolling.
My goal is to have a landing page and the first batch of assets available later this week.
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Fingers crossed buddy