The fact that you can get your post to trending page by using upvote bots creates a real demand for steem. Since a lot of people buy steem just for that purpose. If it wasn't for that and the dapps build on steem why would you want to own it? Promoting a post the old fashioned way is not cost effective. Then you can better advertise on google adwords.
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It does create demand for Steem and in my opinion it also decreases it. Our trending consists of only ads these days, rather than content people have personally deemed good after reading them. But I'm over this topic.