My feeling is that one will not need be a celebrity to offer tokens. The future will find everyone exchanging tokens for everything.
When markets were first brought back to Europe by returning Crusade soldiers, a shoemaker might offer a chit for a pair of boots to the flour dealer who might then trade it for oats ftom a farmer who needed new boots.
The grainaries actually offered chits with a built in time deflation to handle loss to rodents! Sounds like Ye Olde Smart Contract Token to me.
The Lords of the Land saw previously dependent serfs creating wealth and with it independence. Decrees were made that the only legal tender would be that of the King.
Well fuuk the King! Tokens are back! 😎