there is a little risk for Steemit and for Steem too: waiting too long before investing in marketing. The beta version seems to be tight already for Steemit. I know there is a redesign scheduled in the Roadmap2017, but in the meantime people arrives here from Google and see a bare frontpage and a decreasing of Steem price in a year.
Ok, I'm sure the team knows this very well.
Yes, it is not investment advice at all! It is my pov on technological level...