The problem here is not his content, but the abuse of the system.
check here https://www.steemnow.com/@haejin who votes him, and how often, and tell me if there is nothing weird going on.
make sure to check the voters account activity, and when they were created.
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A lot of people like me just created an account and upvoted him instead of his twitter account. That is not abusing the system, THIS IS the system. Steemit need big bloggers with big stuff, and again big stuff does not mean to tell everybody why Mc donald is better than burger king, it's learning stuff that really help people. Anything else will make steemit equal to a random social network, so a big BS.