I know exactly what you mean. Circle jerking communists that wants everyone to be rewarded the same and always posts the same boring predictable crap. It's simple actually. We humans want to follow a cool personal brand. Something real and authentic. Something with some depth and taste. Something exciting. Something that has real care added. Same reason Charles Bukowski is popular. He has real novelty and developed a real cool interesting drunk personality.
We do not just want Wikipedia content we want something new that ties together with a cool personal brand. A nice spin on something. Doesn't have to be overly complicated. Travel blogs are mostly boring since it's mainly photos and we all have a smartphone these days and can see a place ourself in 2 seconds. Yes I also have the Instagram app! It's not super original or interesting. If they would add deep novelty real text then it would be just fine. Since real deep content is there. It's telling a story or whatever. Do something new!