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I don’t think FB Coin will reward users for engagement or content creation. Frim what I hear, it will just be a stablecoin to send Facebucks around the FB/IG/WA ecosystem.

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Furthermore, the social media behemoth might start paying its users with Facebook Coin — the unconfirmed name of the token — for viewing ads, shopping on Facebook or interacting with other content.
https://cointelegraph.com/news/libra-project-facebook-stablecoin-aims-to-conquer-online-payments-market-reports-suggest