We gave a presentation at SF3 about it. Then we got caught up in some disingenuous offers by a series of developers who made noise about building us a front end and then never delivered. We even lost money when we decided to just pay someone outright rather than partner. This left a really bad taste in our mouths about the integrity of any blockchain project. So we focused inward on the business sans Steem and made a lot more progress that way. We can always revisit the idea of a front end later, but right now it doesn't look likely as it's difficult to see any value in that for us.
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Right, well with that knowledge I say fair enough - happy you took the unknowns out of the plan and got things rolling.
At least you are aware of the space and can choose to use it if it benefits.