Yes, I agree that their model of distribution is like startup. They may have more than 100 millions of STEEM and they will be the most benefited ones from the proposal. The problem is the funding comes from major changes in blockchain (witness compensation and interest) which can face resistance. Another model of funding is directly from STEEMIT INC (77M SP) or interest from that SP.
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It is easier for them to do airdrops of STEEM Power or liquid STEEM to these proposals and actually issuing SBD which is a debt against STEEM might be an option. The system can probably support more debt than it has now consider the SBD held up when STEEM fell to $0.07