Well, its time to pay those people telling us good things or giving us good, interesting, informative news or other stuff.
Its also consider as helping or giving service, by telling them those things that makes them feel good and be informed.
Of course we're not giving them the exact or accurate reward for we can't compute a real/accurate value.
If I say to you, "You're nice!" How much you gonna give me?
You'll just say, "Okay, I'll just give you a dollar, coz I feel good now."
We really don't make computation like giving a salary to a worker.
Is this not fantastic and awesome?
Good point of view.