I'm definitely looking forward to this shift. I'd encourage everyone to try and learn the ins and outs of these new platforms before they launch so you know how to best position yourself from the beginning. This next year should be interesting.
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I agree. It is going to get very dicey... it's easy to ignore the endusers when there is no competition. :) Excellent content creators with a following and bit of stake are going to become much more valuable very soon.